Mattel isn’t just about making toys, it’s a place where creativity and innovation come together to create new experiences for kids and fans.
Right now, we’re looking for a Manager, Brand Creative Strategy & Planning in El Segundo, CA, who can lead the Mattel Creations eCommerce and social media platforms.
If you’re skilled in integrated creative strategy and know how to pull off high-impact campaigns, this is a fantastic chance to work with legendary brands like Barbie and Hot Wheels. At Mattel, we truly value every voice, and we make sure every idea matters.
Job Summary
The main goal for this role is to develop and execute integrated creative strategies for Mattel Creations. You’ll drive brand growth through eCommerce, organic and paid social media, and custom activations. Working with cross-functional teams .
Brand, Creative, and Performance Marketing — you’ll make sure campaigns stay on track and deliver results. This is a mid-senior level role where you get to manage agency partners and lead major product launches.
Key Responsibilities
Support creative development and production for Tier 1 projects and product launches.
Align site, CRM, and SEO asset planning with brand hierarchy and the consumer journey.
Lead more than 12 organic social executions and paid concepts a month for Mattel Creations.
Maintain daily contact with social media agencies and sharpen platform-native storytelling.
Supervise custom activations, including holiday campaigns, SDCC (Comic-Con), and partner events.
Track budgets and production workflows, and coordinate agency kickoffs.
Review campaign insights and data to keep improving future strategies.
Experience & Qualifications
Experience: At least 10 years of solid experience in marketing, advertising, or program management.
Leadership: Ability to guide cross-functional teams and handle complex projects.
Analytical Mind: Skill in turning tough problems into clear, effective solutions.
Industry Knowledge: Deep understanding of the media landscape and consumer trends.
Mindset: Growth mindset, positive attitude, and drive to work in a fast-paced setting.
Education: Degree in a relevant field and a track record of leadership.
Skills
- Integrated creative planning and strategy execution.
- Stakeholder management and interpersonal skills.
- Budget tracking and operational efficiency.
- Social media strategy (paid and organic) and storytelling.
- Agency coordination and resource management.
Salary & Location
Location: El Segundo, CA, USA (Mattel Headquarters).
Salary: Based on experience and skills.
Benefits: Full benefits package and opportunities for professional growth.
Job Details at a Glance
| Category | Details |
| Seniority Level | Mid-Senior Level |
| Employment Type | Full-time |
| Job Function | Marketing & Product Management |
| Industries | Software & IT Services (Consumer Products focus) |
Apply Now
If you believe your creativity can take Mattel’s brands to new heights, apply today. Mattel always welcomes people who are innovative and passionate.
Get your updated resume ready and apply through the Mattel Careers portal. Even if you don’t meet every single requirement but you’re excited about the role, Mattel still encourages you to apply. Start your journey today!
Click Here to Apply
Conclusion
Working at Mattel means building on the legacy of iconic global brands. Here, you’re not just doing a job , you’re stepping onto a platform where your ideas can become real.
Creativity is our superpower, and you can be a vital part of it. If you believe in hard work and innovation, Mattel is waiting for you. Good luck with your application!